Potential AI crash and the games industry: Our leaders’ insights for GamesBeat 

AI continues to dominate conversations across the tech and games industries. From funding shifts to fears of automation, it’s often framed as either a revolution—or a risk. But beyond the headlines and hype cycles, what does this transformation really mean for game development? 

Anna Kozlova, our CEO, and Julien Proux, our Chief Content Officer, shared their perspectives on this topic in a GamesBeat article alongside other industry leaders. Following the GamesBeat discussion, Anna and Julien shared a deeper perspective on what is actually shifting in production—and what remains unchanged.  

Incremental gains—not structural replacement

One of the most persistent myths around AI is that it fundamentally replaces large parts of production. In reality, the impact is far more measured. As Anna Kozlova notes, current AI adoption translates into incremental productivity gains—typically in the range of 10 to 20% in the best-case scenarios.

The foundation of production remains human. If AI is not structurally replacing teams, then where does the real tension lie? The bigger operational challenge: tool maturity 

The real pressure point lies in volatility. Julien Proux highlights how rapidly AI tooling evolves:

Instead of waiting for a stable AI platform, adaptation itself becomes our structural advantage.

“What we’ve built at Room 8 Group is a system designed to operate in constant change. We stay in close contact with around 150 companies across the AI ecosystem—including startups, research labs, and established players—to continuously evaluate emerging tools and approaches. This allows us to rapidly absorb new knowledge and integrate what proves viable into our pipelines. We call it a knowledge replication engine.” 

Rather than betting on a single breakthrough tool, the approach is continuous evaluation, rapid knowledge transfer, and systemic flexibility.

And beyond productivity, the impact may be even deeper: 

“The AI paradigm shift   should push us to rethink—in a non-linear way—how we build things.” 

Creativity remains human 

As debates around automation intensify, both leaders draw a clear boundary. 

“AI as an amplifier of emotion is a great idea. Replacement is potentially a problem.” 
— Julien Proux 

From Anna’s perspective, long-term resilience depends on mindset as much as technology: 

“If there is a new technology, we need to embrace it.” 
— Anna Kozlova 

The shift is cultural as much as technological. 

If investment cycles cool or hype fades, what remains?

In the full GamesBeat feature, which brings together perspectives from multiple industry leaders, Anna and Julien share their views on the broader resilience of the gaming industry—including how AAA development might respond to a potential AI slowdown. 

Read the full article here: https://gamesbeat.com/why-the-game-industry-is-insulated-from-a-potential-ai-crash/