Game trailers: Strategies for audience engagement – interview with Heroic on 80.lv

The game industry is more saturated and competitive than ever, making it essential to create trailers that captivate the audience and convey the game’s essence effectively. Heroic, the trailers and cinematics studio by Room 8 Group, excels in this craft.

Heroic specializes in full-scale video production for PC, console, and mobile games, offering end-to-end services that cover everything from storyboarding and concept development to final launch-ready videos.

With over 20 years of experience across games, film, TV, and advertising, Head of CG Sandy Heslop, along with Serhii Yehorov, Heroic’s Trailer Production Team Lead, shared their expertise on selecting the right type of trailer at each stage of the game development cycle. Discover the different types of trailers, learn how to attract your target audience, and uncover the secrets to capturing attention from the first seconds of your video in this insightful interview.