Speaking at XDS 2025: Room 8 Group sessions to check out 

This year at XDS, we’re talking about how content production is changing — and what studios and external teams can do to keep up. Join Room 8 Group’s leadership team on stage as they share ideas on player-made content, GenAI, and building scalable creative pipelines for the games of tomorrow. 

Yann Le Tensorer, VP of technology, will take the main stage with a talk on how next-gen modding frameworks and generative AI are enabling player-driven content at scale. 

📍 Main stage 
📅 Thursday, Sept 4 
🕝 2:30–3:00 PM PDT 

What to expect 

Today, studios are under constant pressure to produce more content, faster, without scaling teams. One of the best answers lies in enabling UGC at scale. When players become active co-creators, studios can offload part of the content creation process, enabling more frequent updates without overstretching internal teams. The result: reduced production time and cost, higher engagement, and a constantly evolving content ecosystem. 

This session explores how next-gen modding frameworks, generative AI, and procedural systems will empower players to create real-time, personalized content within games, as well as how external development partners are helping turn non-moddable “classical custom engines” and “UE5-based games” into “AI-powered” and “UGC-ready” pipelines. 

This talk will examine how these shifts are reshaping the future of content production and how studios can harness them to stay competitive.

Meanwhile, Julien Proux, Chief content officer, and Guillaume Carmona, VP of game development, will lead a table topic session on how the Marvel-style model is reshaping external development — bringing together centralized IP vision and distributed execution.

📍 Ballroom B+C 
– Wednesday, Sept 3 | 3:30–5:00 PM 
– Thursday, Sept 4 | 3:30–5:00 PM 

What to expect 

One of Hollywood’s biggest models – such as the Marvel model – focuses on large, IP-centric creative teams at the core, surrounded by specialized units that help deploy content across formats and markets. This structure is now mirrored in the game industry, where major IP holders are no longer trying to keep everything in-house like a “universal studio” of the 1960s. Instead, they are increasingly focusing internal teams on core IP and vision, while outsourcing execution to trusted, highly skilled external partners, and external teams are increasingly expected to reflect internal studio workflows, culture, and standards. 

This table topic explores how the Marvel-style model offers a functional blueprint for external development: centralized IP leadership, distributed execution, and creative “mirroring”, enabling better alignment, faster delivery, and stronger long-term collaboration without sacrificing ownership or quality. 

Join us for a candid, off-the-record conversation on how studios and service partners are already adopting this model in practice — and how naming and defining this shift can help developers and service providers alike work more strategically in a rapidly evolving production landscape. 

Want to connect at XDS? Book a meeting here.   

We’ll be happy to meet and discuss new projects. See you in Vancouver!