Winning the long-term war of attention in game development: Benjamin Paquette for Games Insight Week 

As game development advances, some timeless principles persist. From the simplicity of early mobile games on Nokias to today’s intricate, high-budget productions, understanding these constants is key. 

Benjamin Paquette, Head of Creative at Solid Bash by Room 8 Group, shared insights on this topic during Ukie’s Games Insight Week in his session ‘How to win the long-term war of attention in game development’. This session delved into the importance of balancing innovation with timeless storytelling to captivate audiences for years. 

Catch the full recording here:  

We extend our gratitude to Ukie for organizing this series. As a leading trade body advocating for the UK’s game industry, Ukie’s commitment to promoting education and collaboration aligns with Room 8 Group’s mission to contribute positively to the global gaming community. 

For more about our involvement with Ukie, read here.